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Havenly reports that customer orders for purple and plum furniture rose 34% on a relative basis from Q3 2025 through Q3 2026, while designers it works with sourced 53% more plum and jewel-toned decor year over year. House Beautiful’s report says designers see plum as a versatile, warm-toned option, but the figures come from Havenly and do not establish a market-wide trend or prove how long it will last.
Plum is gaining attention in home design, with Havenly reporting more orders for purple and plum furniture and greater sourcing of plum and jewel-toned decor. The figures, cited in a House Beautiful report, offer a snapshot of activity among Havenly customers and designers as they consider how to bring the deep, reddish-purple shade into rooms without committing to a full redesign.
Havenly Chief Commercial Officer Lee Anne Blake told House Beautiful that orders for purple and plum furniture at Interior Define rose consecutively each quarter from Q3 2025 through Q3 2026, a 34% relative increase. She also said Havenly designers sourced 53% more plum and jewel-toned decor items year over year. The report does not provide the underlying order totals or specify the exact dates used for that year-over-year comparison.
Blake said customers shopping through Havenly’s brands were requesting white, cream and beige pieces less often. She described plum as a shade with warm brown and red undertones, which can make it read as grounded rather than as a bright, high-impact purple. The report links the interest to a broader preference among those customers for color and moodier interiors, and notes the current appeal of Art Deco-inspired design.
Designers interviewed by House Beautiful recommend choosing a plum with depth rather than a bright, grape-like or blue-purple tone. Their suggestions range from painting walls or using wallpaper to adding a rug, velvet pillow, artwork or upholstered chair. For a temporary test, home expert Taniya Nayak suggests arranging plum or berry-colored dahlias and seeing how they look under a room’s lighting before buying permanent pieces.
From Color Accents to Room Plans
The reported figures matter to readers weighing a home update because they suggest plum is appearing in both furniture orders and decor sourcing within Havenly’s business. That makes the trend more than a paint-color suggestion: it may influence the colors available in upholstered furniture and accessories, though the available data does not show how widely the shift extends beyond Havenly’s customers.
For homeowners and renters, designers’ advice offers different levels of commitment. A pillow, flowers or a small accent chair can test the color against existing furnishings; paint or wallpaper can make it the central feature of a room. Designers caution that an isolated plum object can look disconnected if it has no relationship to the surrounding palette. Repeating the shade or pairing it thoughtfully with other colors and materials can help a room feel intentional.
The guidance also addresses a practical concern: dark colors can feel imposing when used across a large, frequently used space. House Beautiful’s designers point to powder rooms, libraries and primary bathrooms as smaller or more intimate places to experiment. This is design advice, not a guarantee that plum will suit every home; lighting, room size and existing finishes affect how a particular shade appears.
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What Havenly’s Figures Show
The report’s central evidence is attributed to Havenly and its related furniture business, Interior Define. The 34% figure is described as a relative increase in orders for purple and plum furniture across the quarters from Q3 2025 to Q3 2026; it is not presented as a share of all furniture sales. The 53% figure concerns items sourced by Havenly designers and compares year-over-year sourcing of plum and jewel-toned decor.
Those measures describe activity within the businesses and customer groups cited, not a full survey of the interior-design sector. The report does not name a separate polling sample or provide a market-wide sales measure. Blake’s comments about fewer requests for white, cream and beige are also not accompanied by a numerical comparison.
House Beautiful’s report gathers advice from designers on selecting tones and combining plum with furnishings and finishes. Designer Kamber Mason advises avoiding grape purples, while Isabel Clune favors shades with brown, red or gray undertones and materials such as aged brass, stone and rich wood. The report’s practical suggestions reflect those designers’ judgments, rather than a single standard for how plum should be used.
“At Interior Define, orders for purple and plum furniture grew consecutively every quarter from Q3 2025 through Q3 2026, representing a 34 percent relative increase.”
— Lee Anne Blake, Havenly’s chief commercial officer, quoted by House Beautiful
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How Broad Is the Plum Shift?
The figures do not establish that plum is gaining popularity across the entire home-design market. Havenly’s reported order and sourcing data reflect its own business activity, and the report does not provide raw totals, customer counts, methodology or a comparison with other colors. It also does not explain the precise year-over-year period behind the 53% sourcing figure.
It remains unclear whether demand will continue beyond the periods cited. Blake’s view that plum will remain a strong influence into 2027 is a forecast attributed to the company executive, not a confirmed outcome. The report does not provide independent sales data or a broader industry forecast to validate that prediction.
There is also no single formula for using the color. The same plum can look different depending on lighting, materials and neighboring colors. The designers’ recommendations are subjective, and the report does not identify a universally suitable shade or room treatment.
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Watch Demand Into 2027
The next useful indicator will be whether Havenly’s reported interest continues in later order and sourcing periods, and whether other retailers or design firms report similar activity. The source material gives no date for a follow-up report or additional sales data, so the trend’s wider reach and staying power remain unverified.
For readers considering the shade now, the designers’ guidance points to a gradual approach: test flowers or a small accessory in the room, check the color in different lighting, and then decide whether a larger piece or painted surface fits the existing scheme. Those are practical suggestions from the report, not evidence that plum is right for every home.
plum and berry artificial dahlia bouquet
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Key Questions
What is the reported news about plum in home design?
House Beautiful reports that Havenly saw higher orders for purple and plum furniture at Interior Define from Q3 2025 through Q3 2026 and increased sourcing of plum and jewel-toned decor by its designers. The figures describe Havenly-related activity, not the whole market.
How can someone try plum without repainting a room?
Designers suggest starting with flowers, a pillow, artwork, a rug or an accent chair. Nayak recommends plum or berry-colored dahlias as a temporary way to see how the shade looks with existing decor and lighting.
Which plum shades do the designers recommend?
Several designers quoted in the report favor complex plum shades with brown, red or gray undertones over bright grape or blue-purple tones. Their advice is based on design preference, and the best choice depends on a room’s light and materials.
Does the data prove plum is a market-wide trend?
No. The reported 34% relative increase concerns purple and plum furniture orders at Interior Define, while the 53% figure concerns Havenly designers’ sourcing. The report does not supply broad industry data or enough methodology to establish a market-wide trend.
Will plum remain popular in 2027?
Blake told House Beautiful that plum and purple would continue to be a strong influence in 2027, but that is an attributed forecast. The source does not provide later data confirming whether demand will continue.
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