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Paint and wood-stain brands have announced a range of 2027 Colors of the Year, including mossy and olive greens, soft and smoky blues, and warm browns and oranges. The selections reflect brands’ stated interest in nature-inspired colors, comfort and updated neutrals, but the list is a collection of company picks rather than a single industry-wide forecast.
Paint and wood-stain brands have begun naming their 2027 Colors of the Year, with selections including mossy greens, muted blues, warm browns and an earthy orange, according to a roundup by House Beautiful. The list offers an early look at the colors participating companies are promoting for homes, but it is not a single, shared industry forecast.
The selections span both subdued and more saturated shades. Behr chose Grounded (T27-01), a moss- and olive-inspired green with brown undertones, while Benjamin Moore named Webster Green (HC-130), a mid-tone green with historical associations. Sherwin-Williams and HGTV Home selected Celery (SW 6421), a soft, garden-inspired green.
Blues appear in several forms: Valspar’s Cottage Door (8004-38E) is a cool, mid-toned blue described as a possible new neutral; Glidden picked the smoky blue Artifact (PPG10-16); and Clark+Kensington selected the dusty, sky-inspired Vantage Point (38B-4). Dutch Boy Paints went warmer with Deep Rooted (311-7DB), an earthy orange with red and brown undertones.
Brown and wood tones round out the list. Little Greene selected Marle (355), a warm brown from its Colour Scales collection, and Dunn-Edwards named French Press Coffee (DEBN07), a deep brown with plum undertones. Minwax, which specializes in wood stains, chose Pickled Oak (MW260), a very light shade intended to highlight wood grain.
Comfort and Nature Shape the Palette
The selections matter to readers planning renovations or refreshing a room because they provide a snapshot of the colors brands are currently putting forward for 2027. The range also gives consumers options across different levels of commitment: a painted wall, a smaller accent, or a wood finish. The announcements are marketing choices, however, and do not establish that homeowners broadly prefer these shades.
Several companies connect their choices to comfort, well-being and nature-inspired design. Sherwin-Williams color marketing manager Ashley Banbury said homeowners and designers are prioritizing wellness at home and bringing natural elements indoors through color. Behr’s Grounded description similarly draws on moss and olive, while Valspar presents Cottage Door as a versatile blue. Those explanations represent the brands’ framing of their picks, not independent evidence of a measurable shift in consumer behavior.
The palette is not limited to greens and earth tones. Multiple blue selections offer quieter alternatives, while Dutch Boy’s orange and the brown shades from Little Greene and Dunn-Edwards are more visibly warm. Taken together, the list signals that the brands are presenting both nature-linked colors and colors they describe as restful or familiar.
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How the 2027 Picks Differ
“Color of the Year” selections are announced separately by individual companies, which choose shades to represent their own products and design outlook. The House Beautiful roundup includes paint brands as well as Minwax, a wood-stain company, so the entries cover more than wall paint. Each color name and code is tied to its brand’s range; the list does not identify one universal 2027 color.
Some selections revisit established color families. Benjamin Moore says Webster Green was first launched in 1976 and draws on 18th- and 19th-century design influences. Little Greene’s Marle comes from its recently launched Colour Scales collection. Other brands describe their shades through everyday references: a garden patch for Celery, a stormy sky or water for Artifact, and a morning coffee ritual for French Press Coffee.
The source roundup also reports that about 77 percent of Americans say they feel overwhelmed by daily demands, citing data shared with House Beautiful. That figure is presented as background to Behr’s explanation for Grounded; the source material does not provide the survey’s field dates, sample size or methodology, so it should not be treated as a complete measure of public sentiment.
“It’s wonderful to see browns being embraced and recognised as warm, earthy and indulgent shades that are perfect for delivering restful spaces that radiate balance and tranquillity.”
— Ruth Mottershead, creative director at Little Greene
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A Brand-Led Snapshot, Not a Consensus
The roundup does not establish how many companies will announce a 2027 color, whether additional selections are still to come, or how the listed shades will perform with consumers. It also does not provide a common survey or forecasting method that would make the brands’ picks directly comparable.
Claims about comfort, wellness, sustainability and changing tastes are attributed to the brands or their representatives. The material does not show independent research proving that these colors reflect a broad market shift. Details behind the cited 77 percent figure, including when and how respondents were surveyed, are not provided in the supplied report excerpt.
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More Brand Announcements May Follow
Readers can expect the list to change if other paint or stain companies announce 2027 selections. The available report does not give a schedule for further announcements, so it is unclear when or whether more brands will publish their picks. For now, shoppers can use the named colors and product codes to compare options within each company’s range, while treating broader claims about design trends as the brands’ interpretations.
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Key Questions
Which colors are on the 2027 list so far?
The reported selections are Cottage Door from Valspar; Deep Rooted from Dutch Boy Paints; Grounded from Behr; Artifact from Glidden; Celery from Sherwin-Williams and HGTV Home; Vantage Point from Clark+Kensington; Marle from Little Greene; French Press Coffee from Dunn-Edwards; Pickled Oak from Minwax; and Webster Green from Benjamin Moore.
What color trends do the selections share?
Several brands chose greens, blues or browns and described their picks through nature, comfort or familiar surroundings. The selections remain individual company choices, not a single agreed-upon trend forecast.
Is there one official 2027 Color of the Year?
No single official color is identified in the roundup. Each company names a shade for its own product range, and the list includes both paint and wood-stain brands.
Are more 2027 colors expected?
The report does not say whether more companies will announce selections or when any further announcements might happen. The list reflects the brands covered at the time of reporting.
Source: rss
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